Phone marketing, particularly SMS marketing, is one of the most effective forms of marketing now that 5 billion+ people own smartphones globally. So if you want to reach a wider audience and engage with them, you must implement it into your marketing efforts.
However, for your SMS marketing to yield desirable outcomes, you must ensure that your message is reaching the intended target. How do you ensure this? This is where a phone validation API comes in. It verifies whether or not the number you’re sending a message to is valid. This can save you business time and money and help you tailor your marketing.
Here’s how a phone validation API can boost your SMS marketing.
1. Guaranteed Message Delivery
A phone validation API verifies that the phone number in your database is valid. As shocking as it might look, you most likely have numerous fake or outdated numbers in your database. This means that if you send them a message, it won’t be delivered, which can be a significant loss to your business. This is why you need a premium phone verification API to get clear phone records for more effective marketing.
The phone validation API lets you know whether a phone number is active or disconnected. This way, sending SMS to only active phone numbers will be easier. The more active numbers you have in your database, the more messages you will accurately deliver. Ultimately, this will boost your SMS marketing.
2. Accelerated SMS Delivery
The speed at which a message is delivered to the intended target also matters, especially when it comes to time-sensitive campaigns. A phone validation API lets you know which company [carrier] owns a particular phone number in your database. This is a massive plus for you because it improves the deliverability and security of your messaging system.
This is important when sending bulk messages because each carrier serves as a route, and when text messaging software knows which routes it needs, it can deliver messages faster. This will save your business time and enhance your SMS marketing.
3. Improved Engagement and Response Rates
Another incredible way phone validation API can enhance your SMS marketing is by ensuring your business only sends messages to accurate and active phone numbers. By eliminating fake, disconnected, or outdated numbers, you can switch fully to communicating with real customers, which will enhance your SMS marketing.
Moreover, by eliminating these invalid numbers, you message customers who are genuinely interested in what you’re selling and thus more likely to engage with your business. The overall result will be reduced bounce rates, higher click-through, and increased conversion rates.
4. Improved cost-efficiency and increased ROI
Finally, a phone validation API can also promote cost efficiency. Since you’ll be sending messages only to valid and active phone numbers, you will be curbing unnecessary spending on undeliverable messages that ultimately raise the marketing budget.
And, of course, better targeting, fewer unproductive costs, and increased engagement all contribute to a higher ROI in your SMS marketing, leading to the long-term growth of your business.
Are you ready to take your SMS marketing a notch higher?
Compared to email marketing, SMS marketing is a more effective channel for reaching customers. However, its success rate depends on the accuracy and validity of phone numbers in your database. Without proper verification, you will be wasting time and resources. This is why you must invest in a phone validation API.
Trestle’s phone validation API is one of the best phone validation API software in the market. But don’t take our word for it. Integrate it today into your business and maximize your SMS marketing success!